A strong sales strategy plan creates a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work — keeping them happy and prosperous, too. In this guide, we'll dig into some sales strategies and initiatives that can help you generate more leads and close more deals. But first, let's define what a sales strategy is.
A sales strategy is a set of decisions, actions, and goals that inform how your sales team positions the organization and its products to close new customers. It is a guide for sales reps to follow, with clear objectives regarding sales processes, product positioning, and competitive analysis.